In 2006 Uri Levine Co-Founded a little app called freemap. It was a simple turn by turn navigation app that worked on iphone and android. In 2008 the company raised some cash and rebranded to Waze. By 2012 the app had received more than 12 million downloads and in 2013 there were over 50 million people using Waze. Fast forward to 2013 and Google give Waze a Billion Dollars, each one of their 100 employees received $1.2M in the transaction, let that sink in for a minute.
Okay, so here’s the part about how it can make you more money and bring you more leads.
Let’s take the Houston Market. There are 2.3M people in the Greater Houston Metro and 700,000 Wazers. This means almost every third car is using Waze at some point during their day.
We’re now able to bring your business more leads because Waze is now offering ads to Wazers when they’re near your business, navigating to a competitor or searching for a similar product or service you offer.
In Car Advertising – You only pay for interaction so it’s not the impression model that most banner ads conform to. It’s free banner advertising in a consumers vehicle.
Consumers interact with the ads by searching, clicking and navigations. Finally, you get full and transparent leads, metrics and reporting with Waze. We are able to show exactly how many times your ad appeared, how many clicks you received and how many people showed up to your business. Waze ads can tell you to the “T” how many people came to your business.
