Traffic to your website is important, but it doesn’t sell you more cars if people don’t pick up the phone, show up or send in a lead.
Your dealerships advertising strategy is the single most important line item on your financial statement this year. Carvana sold almost 100,000 units in 2018 and Autonation put $50 Million into Vroom.com. Both of these retailers deliver cars right to consumers in your backyard without them ever visiting a showroom.
So what is the answer?