Leadership and Department Heads



Chris is the founder CEO/President of Overtake Digital Ltd. He’s a 13 year vetaren in the automotive retail sector. A large portion of his time in automotive he served as the ecommerce director for many large automotive groups where he handled SEO, PPC and Social Media operations. Chris is also a speaker for various 20 groups and convention in all different industries I’ve been honored to speak at events such as DSES, Digital Dealer and more. Also a featured columnist for various industry magazines, promoting best practices and cutting edge marketing and sales techniques. Respected and followed by some of the most influential industry professionals I take only the best practices and implement them for my clients.


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Having spent years in big-box retail, auto retail, & on the vendor side of automotive software & marketing, it became apparent to me & my close industry colleagues, the opportunity to create, build, & deliver an unique approach to measurable successes in digital marketing was upon us. However, not only built on a partnership type relationship with our clients, but one that never stops innovating, educating, learning, & growing.Thus, Overtake was born.

Senior Staff Members (1 Year+)

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